Choosing the Right Photographer

Yesterday I did something for the first time… I attended a bridal fair.

In the past, I’ve avoided such environments. In general, I’m not the biggest fan of the atmosphere that sometimes exists at expos, conferences, etc. There is this unspoken competition between vendors that makes me feel icky… can’t we all just get along? I feel like so many vendors bombard people as they walk through as if to say… “want to sample chicken?” much like the Asian food chain in the mall. Plus… they can be so darn expensive. It blows my mind at how much money is spent on registration, backdrops, promotional material, door prizes, etc. It’s really got me thinking…

Maybe it’s just me, but I am looking for a certain kind of client. I don’t ever try to “close the deal” with a client… in most cases, I say, “Please take some time to think about this… there is absolutely no pressure. If you decide that you love my work & want to work with me, then I would be honored to photograph for you. If not, I have many friends who may be better suited for your preferences.” I learned that I’m not the right photographer for everyone; one size does not fit all. Some clients prefer a really formal, traditional photographer. Some simply want the cheapest rates. Some are looking for a more artistic photographer. And etc. It’s important to know what you are looking for. Photographers have styles & play to their strengths… choose the one whose style is best suited for your personality.

Yesterday, I was approached by a couple who asked, “There are many photographers at this show… how do we know what photographer is best for us?” I replied, “There are many wonderful photographers here. I think it is important to find a photographer whose style & quality you really love & who you personally connect with. Your photographs are going to potentially last well beyond your lifetime… make sure you use someone you trust & enjoy.” I thought it may be helpful to expound on those thoughts.

If you’re considering hiring a photographer, consider thinking through the following:

• What would you consider your style? Are you drawn to fashion photography? Do you like incorporating nature/landscapes? Do you prefer candid or posed photos? Do you love detail shots?
• What kind of product are you looking for following your event? Does the photographer make those products available? Album? Coffee table book? Disc of images? Canvas prints? Proof Book?
• Consider asking the photographer for a list of references. Are they professional? How did they deliver on their services? Are they highly recommended?
• Does the photographer have a good portfolio? How is their website? Does it portray a lack of cohesion & organization?
• What is your budget? Can you spread out your payments?
• Is your event a destination event? Does the photographer travel? What kind of expenses must you provide for?
• Is the photographer available on your event date? What kind of deposit must he/she have in order to lock in the date? If they are unavailable, do they have someone they’d recommended?

These are the types of questions I love being asked. When a client does their homework, they are much better equipped & informed to make a wise decision.

Fortunately I have experienced success in building my photography business through relationships. Almost all of my clients have come because of referrals. I still want to pursue advertising & fairs/shows when appropriate but I realized that I would rather invest in my relationship with clients than spend extra money on traditional marketing & advertising tools. The greatest compliment I receive is when brides refer my services to others.

I will conclude by saying this, yesterday’s bridal fair at Whitestone Inn was exceptional… the value was well worth it! I would recommend this place to anyone. Whitestone is an incredible wedding, event & special occasion, getaway venue. It is situated on a scenic stretch of land located on Watts Bar Lake & leaves little to be desired when choosing a perfect wedding location.

The outdoor wedding space at Whitestone (taken with my phone… not bad eh?)

Hope this helps! Is there anything else I should’ve included? What are your thoughts?